Whimsical, jazzy singer/songwriter Izyan Allrahman, better known as Zee Avi, landed her first record deal thanks to the buzz generated by her YouTube channel. Avi was born in Borneo in 1986. She moved to Kuala Lumpur when she was 12 years old, and started playing the guitar when she was 17. After completing her studies in fashion design at the American InterContinental University in London, England, at the age of 21 she returned to Kuala Lumpur and started playing live gigs around town. When one of her friends couldn't attend one of her shows, Avi made a recording of the performance and posted it on YouTube. This marked the beginning of Avi's YouTube career; the video garnered some positive feedback, and Avi went on to post more and more videos.